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About Us

Naples Fertilizer & Garden Centers was originally founded in 1971 as Naples Sod by Bill Turner. In 1982 the company was purchased by William Morris and the name changed to Naples Fertilizer & Supply Company. In 1991 Bill's son-in-law Santo Tomaini took over the operations of the company keeping the company family owned and operated. Through the years the company has grown into a service leader in Southwest Florida with one of the best reputations. Through these prosperous past 27 years under present ownership, Naples Fertilizer has maintained that “small town” community feel with one on one relationships between our employees and customers while serving Collier and Lee counties from Marco Island to South Fort Myers.


 1971: Company founded as Naples Sod by John Turner.
About Us 1982: Company purchased by William & Patricia Morris and name changed to Naples Fertilizer & Supply Company.
About Us 1982: Now famous “Smiling DC3 Airplane Logo” designed and introduced to the company.
About Us 1983: John Brossard our present General Manager, is hired to help Bill with the operation – He is made General Manager 18 months later at age 19.
About Us 1984: Now famous “blue bag” branding added to the company for Southwest Florida custom blended fertilizer and mulch products.

About Us 1985: Company is moved from its original location on Shirley Street into the more visible present location of Goodlette Rd. @ Solana Rd. (“The Big Blue Building with the Airplane on the side”). 
About Us 1988: Forklift tandem “Free Delivery” system put in place allowing for greater expansion utilizing larger palletized deliveries.
About Us 1988-2004: “The Plant Doctor” radio show along with “Gardening in Paradise” television show hosted and produced by Naples Fertilizer air on weekly basis.
About Us 1990: 1,000,000th Free Delivery completed.
About Us 1991: Company hires Santo Tomaini (Bill’s son-in-law) to take over operations and run the company. He is presently Chief Operating Officer and Partner in the business.

About Us  1992: Name changed to Naples Fertilizer & Garden Center from Naples Fertilizer and Supply.
About Us  1994: Activant/Triad Eagle operating computer system added to automate the company’s operation including point-of-sale, inventory, accounts receivables & accounts payable. 
About Us  1996: 2,000,000th Free Delivery completed.
About Us  1998: Company structure changed from “sole proprietorship” to “family limited partnership”.
About Us  1999: Original Activant/Triad Eagle operating computer system upgraded and replaced with new Multi-Store expansion capabilities, Business Advisor, Internet “e-store” window.

About Us  2000: Second Forklift tandem added to handle expansion of business into Lee County.
About Us  2001: Naples Fertilizer’s Lee County expansion complete with complete service to all of Lee County. Company name changed to Naples Fertilizer & Garden Centers.
About Us  2002: 3,000,000th Free Delivery completed.
About Us  2002 & 2003: Company voted “Bonita’s Best” in Fort Myer’s News Press Poll.
About Us  2004: Naples Fertilizer expands again introducing its products and services over the internet via e-store software on “” & “”

About Us  2004: A new store concept is put into action with Naples Fertilizer’s “Store on Wheels”. We put a bill boarded truck loaded with inventory and a salesman on the road going to various accounts selling inventory directly or creating orders for next day delivery.
About Us  2005: Company is key player with Hurricane Wilma clean-up. Truck fleet is used throughout the county to aid with landscape removal. Company sales accelerate as the areas landscapes are restored.
About Us  2006: Naples Fertilizer initiates an environmentally safe initiative ahead of city/county regulations reducing nitrogen and phosphorous in their summer blends as the famous 6-0-15 & 0-0-15 Ultra blends are introduced.
About Us  2007: Naples Fertilizer is voted "Bonita's Best" delivery company in Fort Myer's News Press Poll.
About Us  2008: Company records its 4,000,000th Free Delivery

About Us  2008: Santo Tomaini is invited to sit on FNGLA's special committee regarding fertilizer regulations in SW Florida
About Us  2009: Company continues to practice water conservation initiatives during 3 year drought promoting & selling only many products aimed at conserving our one precious resource...Water


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3930 14th St. N. - Goodlette Rd. @Solana
Mon-Fri  8-5   Sat 8-3

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